Spiderman... Kissed by millions of mommys every day

Buy your sons Spiderman suits. Its amazing how much kids love Spiderman. I never liked Spiderman or any of the other whimpy guys in suits with all concealing masks, or in the case of Superman - lack of glasses, to conceal their identity.

I liked big guys of another colour. The Hulk shouting at Puny humans or TheThing busting up everything savagely with his huge brick fists.

It seems that Spiderman now has the small boy market cornered. You see them in the African summer walking around in synthetic suits with mask, ... 30 degrees and they walk around covered in plastic even over their faces, just to be spidey. They are in all the continents, you see them on facebook, on Instagram....anywhere parents publish pics of their kids, there'll be young boys in Spiderman suits.

I know it is only good brand positioning but I don't really care. Young boys are strong, important and content in their spiderman suits. Happiness is...a spiderman suit, go to an institution for abused youth or to an AIDS orphanage, the happiest young boy will be the one with the Spiderman suit.

Buy the young boys you know a Spiderman suit, its a good thing. You'll improve their lives.
;-))